Super Bowl Props Dominate the Vegas Sports Books
Hey buddy, I have a proposition for you. No, you are not in some back alley with a shady deal-maker. This is not the sleazy businessman in a cheap suit and hair-piece. We are all faced with propositions throughout our lives. A business proposition from someone or a prop between the sexes.
Can you decipher around 400 propositions on a single sporting event ?
Yes, the annual Super Bowl event is at it again. Every year is the ritual of Prop mania. A maze within a puzzle of many pieces that overwhelm you with possibilities and amusement. A list with a point of no return.
The Westgate Superbook reports that proposition bets account for about 55% of written tickets on the big game. The prop bets listed dominates the big board as many as they can fit. Printouts with prop numbers are around 20 pages to study and comprehend. The prop ritual is a great marketing tool to create buzz about the creative options on teams, players, points, coin flip and more than you can imagine with the guidance of ecommerce SEO.
Interview with Jay Kornegay, VP at the Westgate Super Race & Sports Book
It supports the Vegas books with all the additional betting volume. They know the increased handle will give them a better chance of winning. The larger number of recreational bettors will have different opinions which is what the books rely on. The props allow any risk to be spread out with many prop bets losing to the book`s bottom line.
A record $132 million was bet in Nevada last year with a hold of 10% on the total handle bet.
Props bets accounted for huge revenues and about a 30% hold on the proposition bets. But bettors beware. There will be props that seem like a “sure thing”. Searching for that prop that seems like a best bet is usually not what it seems.
The Super Bowl is a challenge and test for the most creative oddsmakers. How they devise and handicap what are the possibilities of all the prop options is a major undertaking. They might unwillingly compromise their own selection of prop bets.
Smart bettors will search through the props to find a weakness or edge to their liking. Some mistakes or soft props will be available to the trained eye but most recreational bettors are not that sharp.
